- STUDENT WORK
Brief
Help launch a new range of Crumpler bum-bags with a campaign concept. They’re aiming to capture the 18 to 25 year student audience.
Concept
My tagline ‘curiously inclined’ focuses on the diagonal slant in which the bag should be worn and implies that those wearing it as a little left of centre. Wearing it around the waist is difficult to make seem cool, slanted implies that are early adopters and on the go.
